ABOUT US

When They Sleep is more than a brand — it’s a mindset. Born from the grind of Track & Field, we represent those who put in the work when no one’s watching. The early mornings. The late nights. The quiet battles that lead to loud victories.

Every design carries that spirit — clean, bold, and driven by discipline. We take inspiration from the lanes, from the athletes who chase greatness day after day, and from the mentality that nothing is given — it’s earned.

This isn’t about hype. It’s about legacy. It’s for the ones chasing personal records, shocking the world, and staying locked in when others rest.

Because while they sleep, we work.